Westport Estate Case Study | €4.7 Booking Cost

Westport

Estate

One Estate, Six Marketing Departments

Most marketers handle one product. I handled an entire destination. Westport Adventure Park needed adrenaline-focused campaigns. Gracys Hotel required luxury positioning. Oak Door Restaurant targeted food tourists. Ocean Spirit Spa sold relaxation. The Leisure Centre pushed memberships. Events needed seasonal campaigns. Six different audiences, six different strategies, one cohesive brand, all managed simultaneously.

Westport Adventure Park – High-energy Meta & Google Ads for activities and bookings
Gracys Hotel – Premium accommodation campaigns targeting Irish and international travelers
Oak Door Restaurant – Food tourism and local dining campaigns with seasonal menus
Ocean Spirit Spa – Wellness and relaxation-focused Meta Ads for spa packages
Leisure Centre – Membership drives and local community engagement campaigns
Westport House – Weddings, corporate events, tourism & seasonal campaigns year-round
Westport Hotel – Getting ready to launch the Grace Hotel

Offline Marketing Meets Digital Domination

Digital ads only work when the entire experience delivers. I designed the adventure park’s true launch to the people. Made Gracy’s a pizzeria to remember everywhere. Updated Google Business Profile daily with fresh content. Managed photographer schedules to capture seasonal moments. Built retargeting funnels that brought back 30% of lost bookings. Marketing isn’t just Meta Ads, it’s every touchpoint a customer sees.