Gentech Marketing Case Study | Breaking CPLs in Insurance

GenTech

Marketing

From Client Success to Media Buying Mastery

GenTech hired me to keep 30+ clients happy. I attended every strategy call, built alignment docs, forecasted KPIs, and flagged issues before they became problems. Then they saw my real value in my paid media expertise from eight years in the trenches. Moved to manage the insurance pod’s biggest accounts, running six-figure monthly budgets while training internal buyers on Google Ads, to my own pod with an AM to run 8 Accounts

30+ Simultaneous Clients – Insurance, e-commerce, home services, medical, and dog training across industries
Client Strategy Docs – Competitive research, KPI forecasting, media planning for every account
Strategy Call Leadership – Weekly/monthly calls with tailored campaign and funnel recommendations
CRM Audits – Traced top-performing leads to optimize targeting and campaign structure
Team Problem-Solving – Google Ads tracking, campaign architecture, reporting for internal teams
Media Buyer Transition – Moved to the largest insurance pod managing 12 high-priority clients, then to my own rescue pod with 8 clients to make their life easier

Industry-Leading CPLs That Others Can't Touch

Anyone can spend money on ads. I get results that redefine benchmarks. Final Expense leads at $12. Life Insurance at $10. IUL campaigns that convert at 15$ CPL. I took Limitless Insurance Mortgage Protection from zero deals to $12K in sales on $2.6K spend. The Contractor Consultants gets 3x ROAS on $150K monthly. These aren’t lucky months; this is systematic excellence at scale.